Most deals don't die. They go quiet.
A proposal goes out. The planner goes silent. Without real-time engagement signals, sellers can't tell warm from cold — so they either over-follow or go dark. Grow surfaces the signals, answers planner questions 24/7, and keeps every deal alive until it closes or dies on purpose.
Built for VP Sales and Directors of Sales at full-service hotels and management companies.
The proposal is sent.
Now the deal goes dark.
Most group deals are lost not at the proposal stage, but in the silence that follows. Planners have questions. Sellers have no signal. Without visibility into what's happening inside the deal, the follow-up is either too late or too aggressive.
Of proposals that go quiet are still winnable.
Silence doesn't mean no. It usually means the planner has an unanswered question — or just got busy. Grow catches these before they actually die.
Average follow-up attempts before sellers give up.
The industry average is 2 touches. But winning deals typically require 5–8 structured touchpoints after the proposal. Most sellers stop long before that.
Real-time engagement signals in most hotel sales stacks.
Sellers have no idea whether their proposal was opened, forwarded, or ignored. Grow changes that — surfacing the signal that tells sellers exactly when and how to engage.
A deal that goes quiet isn't lost — it's waiting for the right signal. Grow gives sellers that signal, so every follow-up is timed right, not guessed at.
Proposal sent to deal closed, nothing goes cold.
From the moment a proposal leaves the seller's queue, Grow tracks engagement, answers planner questions, and runs structured follow-up sequences — so no deal is ever forgotten, and sellers only engage at the right moment.
Day 0
Proposal sent
Tracking begins
Proposal delivery confirmed. Deal Room activated. Engagement tracking begins immediately.
Hour 1+
Signals tracked
Real-time
Proposal opens, time-on-page, forwarding. Every engagement signal surfaced to the seller.
24/7
FAQ answered
Always on
Planner questions answered instantly at any hour. No delay waiting on a seller to respond.
Day 3–14
Follow-up runs
Structured
Signal-triggered follow-up sequences. Warm deals get urgency; quiet deals get re-engagement.
Ongoing
Deal closed
Or recycled
Won deals flow to PMS. Lost deals enter a re-engagement track for next quarter.
Four agents keeping every deal alive.
Each agent owns one piece of the post-proposal motion. They share state with Capture and Convert — so the deal room knows what was in the proposal, and the follow-up agent knows who already got a call.
Agent 10
Active Deal Room
A live workspace for every open deal.
Planners get a personalized Deal Room with the proposal, floor plans, F&B menus, and a direct line to ask questions. Sellers see every interaction — opens, time spent, forwarding — in real time.
Agent 11
Real-time Analytics
Surfaces engagement signals as they happen.
Tracks every proposal open, page visit, time-on-section, and document forwarding. Surfaces a ranked view of deal heat — so sellers know which deals deserve attention right now, not next week.
Agent 12
FAQ Agent
Answers planner questions 24/7.
Planners ask questions at all hours. The FAQ Agent answers instantly from your property's knowledge base — room capacities, F&B minimums, AV setup, accessibility, parking. Never makes up an answer. Escalates to a seller when it can't be confident.
Agent 13
Follow-up Agent
Runs structured follow-up so nothing goes cold.
Signal-triggered sequences — not spray-and-pray. Hot deals get same-day urgency. Quiet deals get a structured re-engagement track timed to their last activity. Lost deals enter a next-quarter nurture sequence automatically.
What Grow reads and writes.
Grow sits over your existing CRM, email, and calendar stack. Deal room data and engagement signals flow back into your CRM automatically — no manual update required, no data living only inside a tool.
CRM
Reads open deals and proposal history. Writes engagement signals, follow-up outcomes, and deal stage changes back automatically.
Sends signal-triggered follow-up sequences. Receives planner replies and updates deal status without seller intervention.
Calendar
Books site visits and calls when planners are ready. Syncs availability without requiring a seller to be in the loop.
Deal Room
Hosts proposals, floor plans, F&B menus, and planner Q&A in a live branded workspace. Every interaction tracked and surfaced to the seller.
Grow, before and after.
What hotels see in the first 90 days when post-proposal follow-up is run by the platform instead of by sellers guessing when to reach out.
+25%
Win rate on open deals
Signal-triggered follow-up replaces spray-and-pray. Sellers engage at the right moment.
24/7
Planner questions answered
FAQ Agent responds instantly, day or night. No deal stalls waiting on a seller.
Live
Engagement signals surfaced
Every proposal open, forwarding, and time-on-page visible to sellers in real time.
∞
Follow-up sequences
Lost deals enter re-engagement tracks automatically. Nothing leaves the pipeline without a plan.
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