We Analyzed Thousands of Hotel RFP Responses. What We Found Was Alarming.
Get a free audit to see how your property compares — and where you're leaving group revenue on the table.
50%+
Miss the 4-hour window
72%
Deals to first responder
3x
Personalization lift
5-7%
Average RFP win rate
Why We Built This Audit
Before building HippoRev, we studied how hotels actually respond to RFPs — not how they thinkthey respond, but what planners actually receive.We analyzed thousands of real RFP responses across properties of all sizes. The patterns we uncovered explain why so many hotels struggle to convert group business.
The One-Word Response
A surprising number of RFP"responses" aren't reallyresponses at all. "Yes.""Available." "Confirmed." Nocontext. No valueproposition. No reason tochoose you.
When planners review 5-10 proposals, one-wordreplies get eliminated first.
The Copy-PasteProposal
Most proposals are obviouslytemplated. Same languagefor a 50-person retreat and a500-person conference.Same bullet points regardlessof what the planner asked.
Personalized proposalsconvert at 3x the rate oftemplated ones.
The Speed Myth
Hotels think they're fast. Thedata says otherwise. Morethan 50% of responses missthe 4-hour window. Manytake 24-48 hours. Some takea week.
When planners review 5-10 proposals, one-wordreplies get eliminated first.
The One-Size-Fits-All
A 20-person board meetingand a 400-person productlaunch get the exact sameproposal. Same format. Samelevel of detail. Same pricingpresentation.
When you don't calibrateeffort to opportunity size,you lose the deals thatmatter most.
Your Personalized RFP Scorecard
We evaluate your process against what top performers do. You'll see exactly where you're winning, where you're losing, and what to fix first.
Response Speed
Are you responding in the golden window (minutes) or the danger zone (days)?
Response Quality
Do you answer the planner's specific questions or just paste generic info?
Personalization Score
Does your proposal feel like it was made for them, or for anyone?
Proposal Verification
Does the proposal actually sell the hotel, or is it just a rate sheet?
Follow-Up Effectiveness
Are you chasing effectively or just annoying them?
Yield Potential
Are you leaving money on the table by under-pricing or over-discounting?
Simple Process. Real Insights.
Submit the Facts
Tell us about your property, your RFP volume, your team size, and your current tools. No sensitive data needed.
We Audit Your Follow-Up Speed & Mix
We look at data benchmarks to see how your current process stacks up against 500+ top-performing hotels. We analyze:
- Average response time vs. market leaders
- RFP-to-proposal conversion rate gaps
- Follow-up frequency and persistence
- The potential revenue you're missing
Receive Your Personalized Audit
Within 24 hours, you'll get a detailed report scoring your process and actionable steps to fix the leaks immediately.
Request Your Free RFP Audit
Get actionable insights to close more deals from your existing lead flow.
"The audit opened our eyes to cracks in our process we didn't know existed. With a few tweaks to our response speed and proposal template, we saw an immediate lift in engagement and qualified leads. Essential for any sales team looking to modernize."
[Hotel Group]
Result: 100% RFP capture rate, 12x faster response time
FAQ
What is the RFP Audit?
It's a free, personalized evaluation of your hotel's RFP response process. We benchmark your speed, quality, personalization, and follow-up against data from 500+ top-performing hotels and show you exactly where you're losing deals.
What information do I need to provide?
Just the basics: your property details, RFP volume, team size, and current tools. No sensitive data, contracts, or financials required. The form takes about 5 minutes.
How long until I receive my audit results?
Within 24 hours. You'll get a detailed scorecard with specific, actionable recommendations, not generic advice.
What does the audit actually measure?
Six key areas: response speed, response quality, personalization score, proposal effectiveness, follow-up strategy, and yield potential. Each is scored against benchmarks from thousands of real RFP responses.
Where did the benchmark data come from?
We analyzed thousands of actual hotel RFP responses across properties of all sizes. Not surveys or self-reported data. The patterns we uncovered are what planners actually receive, not what hotels think they send.
Will this audit try to sell me something?
You'll receive genuine insights you can act on immediately, whether or not you ever use HippoRev. If the audit reveals gaps we can help fix, we'll show you how. No pressure.
Who is this audit for?
Hotel sales directors, DOS, and revenue leaders who want to convert more group business from their existing lead flow. If you're responding to RFPs and want to win more of them, this is for you.
Ready to close more group business?
See how HippoRev can transform your hotel sales workflow in 15 minutes.
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